What's in a logo? My way of teaching Wing Tsun Kung Fu!
A lot goes into a logo. Everything; and by the same token as little as possible. For years now, I have had my ideas of what I would like to see in an ideal logo.
After almost 28 years, it was time to brand my way of teaching Wing Tsun Kung Fu, the CoreConcepts-WingTsun teaching method. It all started in 1984 in Rostock (East Germany), at the coast of the Baltic sea, back then inside the German Democratic Republic. Symbolized by the griffin head is the beginning in Rostock behind the ‘Iron Curtain’. The griffin is a dominant part of Rostock’s centuries old crest.
The crest comes interestingly enough from a different source. A few years ago, I dabbled in some genealogy research for a German family cookbook I published. To make a long story short, I found out, that a crest was given to a wing of the family in the year 999 by am King. So the shield, the crest in the logo stands for the connection to my European roots. In addition, how the European influence, the German ways if you want have changed Wing Tsun. One could be a good practitioner, but as my Si-Fu Keith R. Kernspecht and my Sihing Peter Vilimek have taught me, it is paramount to learn how to teach.
Earlier in 2011 Ali A., a family friend picked up on my ideas and created the first logo version. Wing Tsun Vancouver’s Jennifer (www.deoncreative.com) took the logo, cleaned it up, and developed the print, web, black & white and colour versions.
As visualization and to introduce the new logo, a speed-colour version was produced and merged with a voice-over. See below this text.
A big Thanks for all the detailed feedback regarding the logo from you, the members of Wing Tsun Kung Fu Vancouver, the first Canadian Wing Tsun branch, established in early 1994. Also Thank You to many WT friends in Germany and England, who sent me their valuable feedback.
P.S.: January 1st 2012 - It has been 20 years exactly since I jumped into the adventure of teaching Wing Tsun Kung Fu full time.